A full brand identity for music producer KAYRUMA. We infused his vison and personality into a scaleable identity, designed to grow.
A modular brand identity for KAYRUMA, a music producer from Manchester. The project focuses on playful representation and oozes personality through hand-drawn typography, brand illustrations and art direction.The aim of the project is to create a visual platform to engage KAYRUMA’s audience, advertise new gigs and develop an identity that truly represents him and his garage-style music. With a name inspired from the Kuruma in the video game Grand Theft Auto 5, It was only right that we composed the full brand identity on to KAYRUMA’s own custom car body-work, reflecting his character and music production. The artwork aims to celebrate his cheeky personality.
The work ranged from large scale banners to phone screen profile bars, restricting to two dimensional graphics which hold their high definition when scaling the identity. This allowed texture and fine illustrative detail to take the lead.Esha worked as the designer on this project, whilst Caleb worked the ideas, style and strategy - coming together to produce the identity. "With the need to stay relevant within the underground music scene, I developed hand-illustrated icons that explored character, urgency and movement. The creative freedom helped me to defined the brand identity, curating a mascot and typographic word marks, displaying on the car body artwork"
