NewOn Renewables

Our brand identity design work for NewOn Renewables, a brand new renewable energy consultancy business. The brief required a fresh perspective, which challenged the expected rules seen all too often in the renewable energy industry. We created an adaptable identity that emphasises personalised experiences for each individual customer needs, positioning NewOn as a no-nonsense company which can be relied on.

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The typographic logo offers four variations to maintain brand consistency while reflecting the individuality of each project which NewOn undertake. The system priorities personality and a close client relationship, emphasising a service of knowledge and familiarity within the field, as well as the collaboration of the company.