A live modular identity system for the public-facing 2025 Graphic Design Degree Show at the Manchester School of Art
A live modular identity system for the public-facing 2025 Graphic Design Degree Show at the Manchester School of Art, focusing on impact and consistency throughout physical and digital spaces. The brief required a flexible identity system that could be applied across signage, publications, and social media, while remaining scalable and cost-effective.
The campaign was designed to celebrate students and bring audiences together, while recognising the purpose to complement the work on display. The tone of voice ignited the identity: introducing excitement towards our audience and participation within the brand. The diverse brand system created a recognisable image to the public, and a sense of belonging for the graduating class to feel a part of.
