Hera Health, a premium concierge healthcare startup, came to us at the earliest stage of their brand. We worked closely with their team to define a visual language and brand vision from the ground up.
A fully custom website and brand identity for a premium concierge healthcare service built entirely from the ground up, under an extremely tight one week deadline. Hera Health came to us with no clear brief or existing identity. What they did have was passion and a genuine desire to do something different. A huge part of this project was consultative, where we worked closely with the founders to help them understand and articulate exactly what they needed before we even opened a design tool. The result is a brand and website that reflects who they are, not just what they do.
Every design decision was deliberate. We moved away from the cold clinical blues that dominate healthcare and built a palette of deep royal purple, champagne gold, and warm cream communicating elegance, trust, and exclusivity without ever feeling corporate. The website is a single-page React experience with custom animations throughout, built with accessibility at its core to suit an older high-net-worth demographic — large readable text, high contrast, and a scroll-only format that requires no technical confidence to navigate.
This was one of the most involved and rewarding projects we have taken on, not just for the complexity of the work, but for how much we invested in helping our clients build something they are genuinely proud of, even beyond the design itself. And it is still going. Hera Health enjoyed working with us so much that they came back to develop a full brand identity and applications.
